Vasthu for your home (page)

I did not believe in what I was reading. This article in CNN got my attention. It goes on as something like this -

“Earth is the layout, fire is the color, air is the HTML, space is name of the Web site, and water is the font and graphics,” says Narang, adding that each must be chosen carefully and strike a balance with the other.

After I completed reading, I had to ask my self one question… What part is the “content” playing in this shastra. I remember danesh posting something similar. And also on the other hand, what would a website designer do if he was told that according to the stars alignment, the login page should always face the North??